How Innove Biz uses the Google Ads API

Innove Biz is a search-market and campaign-decision platform. Our Google Ads integration is in development and launches upon Google Ads API developer-token approval. This page describes exactly what the integration will do, the data flow, and the policy commitments that govern it — commitments we build into the product, not just state.

Initial API scope

API family	What we do with it
Keyword Planning (KeywordPlanIdeaService.GenerateKeywordIdeas)	When a customer plans a campaign, the integration fetches keyword ideas and organizes relevant candidates inside the customer's private campaign project.
Keyword Planning (KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics)	The integration retrieves historical keyword-planning metrics for the customer's selected seeds, country, language, and Google Search network. Results retain source, market, and retrieval information.

Explicit exclusions: the initial integration does not use KeywordPlanService forecasts or GoogleAdsService reporting and does not create or modify accounts, campaigns, ad groups, ads, keywords, bids, budgets, audiences, conversions, or account settings.

Data flow

When the integration launches, the customer signs in with their own Google account (OAuth 2.0, the Google Ads scope) and connects their eligible Google Ads account. Our backend calls the two methods above for that account and stores results in the customer's isolated account in our PostgreSQL database. Results are displayed back to that same customer in the Innove Biz campaign project. We do not access any account that has not explicitly connected through our tool, and customers can disconnect at any time — disconnection stops all API access immediately and stored Google Ads data is deleted within 30 days.

Our commitments

Permissible use only. Keyword Planning data is collected solely to support the connected customer's private Google Search campaign-planning workflow.
No scraping. We never scrape Google search results or any Google property ourselves. Search-result observations used for campaign monitoring are obtained under commercial license from third-party SERP data providers — a separate data source from Google Ads API data, used for observability only.
No resale or redistribution. We do not sell, sublicense, or share Google Ads data with third parties. Data tied to a customer's account is used to serve that customer.
Separate, honest presentation. Google Ads planning metrics will appear separately from other sources, with source and freshness labels.
Monthly caching. Planning data is stored and refreshed at most monthly to respect Google's infrastructure and policy guidance.
Manual sign-in. Customers authenticate themselves; we never share tokens or provide programmatic access to our credentials.
Policy limits enforced in code. The integration will apply rate and daily-operation controls appropriate to its approved access level.
Reviewer evidence. We will provide a truthful walkthrough and clearly labelled test-account results if requested during review.

Contact

Developer contact for this integration: google-ads-api@innovebiz.com (monitored role-based mailbox).