Features

Innove Biz is under active development. Features are enabled only when their approved provider connection is configured; unavailable capabilities show an honest connection or availability state rather than fabricated results.

Keyword & campaign planning

• Innove Biz keyword intelligence: ingest keywords per market (engine, country, device), deduplicated by content hash, with lifecycle tracking from discovery to retirement.
• Metrics per market: search volume with intervals and confidence, difficulty with component breakdown, click opportunity, and derived SERP metrics (feature presence, position potential).
• Intent classification: navigational / transactional / commercial / informational, from lexicons plus SERP-feature evidence (shopping ads, local pack, featured snippets).
• SERP inspection: full result-by-result viewer with realistic titles, snippets, and feature detection; side-by-side comparison across dates. Observations are sourced under commercial license from third-party SERP data providers (such as DataForSEO) — we never scrape Google or any Google property ourselves, and this observability data is kept separate from Google Ads API data.
• Clustering: SERP-similarity clustering groups keywords that compete for the same results — the basis for ad-group and content structure.

Forecasting & simulation

• Rank trajectory simulation: projected positions at 30/90/180/365-day horizons, honestly watermarked as model output with a stated confidence (default 0.35).
• Attribution: each simulation reports which interventions move the forecast and by how much (difficulty reduction, content depth, SERP features).
• Traffic potential: position-aware traffic and cost estimates per URL, the way professional SEO/campaign planners compute them (position curves, not flat CTRs).

Monitoring & alerts

• Sensor: continuous SERP observation per keyword and market; daily winners/losers; new and lost keyword detection over configurable windows.
• Cannibalization: detects when your own URLs compete for the same query, with recommendation to consolidate.
• Alert events: movement, anomaly, and threshold alerts routed to in-app channels today, with webhook and email delivery on the roadmap, and a governance log.

Execution & governance

• Recommendations feed: ranked actions across opportunities, movers, and anomalies with projected impact.
• Audited change proposals: every automated choice records a change kind and risk level; high-risk interventions require named human approval — by design, the system cannot bypass it.

Content operations

• Content engine: keyword-driven briefs and AI-assisted drafts for campaign landing pages, pushed to your CMS through connectors, with human approval before publication.

Platform

• Console: an operations dashboard — explorer, planner, sensor, jobs, costs, governance, settings — with CSV exports everywhere.
• API + MCP: every console surface is a documented REST endpoint (OpenAPI at /docs), plus an MCP server exposing documented tools for AI-assisted workflows.
• Multi-tenant by design: per-account isolation, scoped API keys, quota metering, and cost accounting per provider call.